You found your dream job, adjusted your killer resume and wrote an amazing cover letter, the only thing that’s left to do is to e-mail the company. Sending cover letters and resumes by email is very common nowadays. What are key-elements to pay extra attention to when applying online? Young Financials listed all the points regarding online applications so read them very well and become an online application specialist!
Your computer isn’t the receivers’ computer. Considering the fact that you put a lot of effort and time into the design of your resume, it would be very convenient if the receiver receives your document with the same design. That’s why you have to send both your resume and cover letter as attachments to the e-mail. Did you use Word? Save the document as PDF, so you’re sure that your document stays the same. To be 100% certain about the state of your document, you can open the document on different computers.
Name of the document
Give your cover letter and resume a clear name. It really is a missed opportunity if you simply name your documents ‘cover letter’ or ‘resume’. The name of your documents is a great opportunity to distinguish yourself! Try to keep it comprehensible by using your first name, your last name and perhaps the job title.
If your e-mail doesn’t have a(n) (appealing) subject, they almost directly disappear in the trash bin or in the spam folder. Pick your subject thoughtfully. You can choose a standard subject-line (for example: application vacancy), but you can also choose to be distinctive. ‘Will Tom Jansen be your new Risk Analyst?’. Be careful: don’t go overboard with your creativity! Recruiters want to be able to keep oversight. You can be creative, but don’t forget to mention the relevant job title and the word ‘application’.
Design and text
Try to minimize special designing in the e-mail itself (no exotic font, symbols, etc). The e-mail itself is used best when its function is as accompanying text. Mention the function you’re applying for and refer to the attachments, but keep it short. Just as your cover letter and resume, your accompanying text should be clear and completely error free. Be careful with copy-paste, the format of the email could change. Since the accompanying text, in general, could come across as dry, you can choose to write the text a little more catching. Which is definitely a plus when reacting to an open application.
Professional e-mail address
Use a neutral e-mail address. You probably won’t leave a good impression when your application was sent from email@example.com or firstname.lastname@example.org. Choose a professional e-mail address, which is easy to get by, so that shouldn’t cause trouble.
Communicating through email is fast and informal. Typing errors are easily made. Make sure your language is formal and professional. The receiver must get the idea that you are personally invested in the organization where you apply. So, no accidental previous function titles or previous company names. Furthermore, very important, did you activate the read receipts? And are you sure that there are no viruses on your computer? If your computer isn’t secured with Anti-Virus programs, never apply through e-mail! Just imagine, accidentally sending an infected file to your potential new employer.. And last but not least and maybe the most important feature to your application email: the attachments. Check at least three times if you attached the right documents!